With the recent approval of gaming regulations in Brazil, including online casinos and sports betting, the gaming and betting industry is set to continue the boom. Followers of the Brazilian gaming and betting landscape have observed the huge potential of the market that shaped since 2018 when sports betting with fixed odds got legalized.
And considering the importance of mobility for gamers, the Brazilian iGaming and betting market has potential for more:
- 209 million inhabitants by 2028 (statista)
- 60% estimated to have a smartphone by 2028 (statista)
- $1.6 billion Estimated GGR by 2026 (statista)
- 190 million internet users by 2027 (statista)
As known for other parts of the globe, using real-time video streaming for iGaming is key when it comes to run successful live games like online poker, bingo, roulette, blackjack, microbetting and this wouldn’t be different in Brazil. However, unique characteristics of Brazil’s gaming audiences demand careful consideration.
In this article, we delve into the specific conditions of Brazil, providing a blueprint for streaming success. From internet access to addressing the unique requirements against piracy, we explore how operators can harness the power of real-time video streaming to thrive in this new iGaming landscape.
Table of contents
Streaming to Brazil: what operators should know
Generally, operators must take care of the typical requirements of iGaming streaming. This includes ensuring sub-second latency for immersive interactivity, maintaining uninterrupted operations with 100% uptime to keep the game consistently accessible, and providing support across all devices and browsers. A comprehensive solution for real-time video streaming remains key, enabling operators to focus on their core business activities while retaining control over the streaming dynamics.
However, considering the unique conditions of Brazil, we shed light on additional challenges and key aspects to consider for delivering top-notch streaming experiences.
1. Varied Internet Connection Quality
In general, gamers and betters are a demanding target group. Operators know about this and take the importance of minimal latency seriously when it comes to streaming live games and bets: Only real-time interaction provides the immersive experience that will bond players to come back.
However, companies looking to tap into the Brazilian market will have to deal with the fact that high-end internet connections are far from being a standard and fiber-optic connections are still lacking.
While the access to internet is growing including rural areas, the varying network qualities will need to be addressed. To ensure a smooth streaming experience even in areas with less-than-optimal connectivity a streaming solution needs to support this with e.g. Adaptive Bitrate (ABR) streaming that adjusts the video quality in real-time based on the viewer’s network conditions.
2. Reliable and Strong Content Delivery Network
Another challenge is distributing live games or bets via streaming across all areas. Brazil is the fifth-largest country in the world, and given the varying network conditions, operators need to rely on a strong and reliable Content Delivery Network (CDN). To ensure an uninterrupted experience in country of Brazil’s size, a robust CDN becomes the backbone of successful streaming: By strategically placing servers that can attend the demand without downtimes, operators can navigate the challenges, delivering real-time games and bets seamlessly. It’s worth highlighting that downtime translates to potential revenue loss. Therefore, it becomes pivotal to seek a solution equipped with automatic failover mechanisms and backed by an experienced team to adeptly manage this robust infrastructure.
3. Security Approach to Combat Piracy
In tandem with Brazil’s immense growth potential, there exists a significant challenge – content piracy. According to the Pirates in the Outfield publication, Brazil ranks fifth among countries with the highest access to pirated content. This highlights the critical need for iGaming operators to prioritize security measures. Implementing secure ingest webhooks for data receipt and playback tokens to thwart unauthorized users are viable options. Additionally, strategic IP and referral blocking play a crucial role. By actively monitoring and controlling access points, operators can identify and block suspicious IPs or referrals attempting unauthorized entry. This not only acts as a deterrent to potential pirates but also empowers operators to retain control over distribution channels, thereby minimizing the risk of illicit streaming.
4. Analytics Systems for Continuous Improvement
Understanding the audience and improving the streaming experience are keys to success. Implementing analytics systems allows operators to gather insights into viewers’ behaviour, preferences, and potential areas for improvement. Regular analysis of these metrics enables operators to refine their streaming strategies, optimizing content and delivery for the Brazilian audience.
As Brazil opens its doors to regulated gaming, the streaming landscape presents both opportunities and challenges for operators. To thrive in this dynamic market, prioritizing sub-second latency, ABR, a strong CDN, robust security systems, and analytics tools is imperative. By embracing these key considerations, operators can deliver an unparalleled gaming experience to the Brazilian audience, setting the stage for success in the emerging gaming landscape.
Discover the advantages of nanoStream Cloud as we bring a tailored, reliable, and cutting-edge real-time video streaming solution to the thriving iGaming landscape of Brazil.
nanoStream Cloud: reliable operations and experience in iGaming
Leveraging 25 years of video expertise and 8 successful ones as a leading provider for iGaming, nanoStream Cloud provides a unique mix of global cdn, adaptive player and analytics, empowering our customers to get 100% insights and concentrate on what truly matters – their business.
Sub-second Latency: Our holistic approach ensures end-to-end latency remains under 1 second without compromising quality, ensuring a seamless gaming experience.
Global Content Delivery Network (CDN): Operating 24/7 with 100% uptime, our ultra-low latency CDN guarantees uninterrupted high availability. With over 1000 servers worldwide, users can engage seamlessly from any corner of the globe.
Adaptive Player: Enjoy playback on all devices and networks through the synergy of ultra-fast live transcoding and adaptive bitrate playback, enhancing accessibility for diverse audiences.
Analytics: Leverage our powerful analytical tools for 100% insights. The nanocosmos platform provides end-to-end observability, empowering informed business decisions through detailed metrics.
Security: Benefit from comprehensive security features, including ingest webhooks, playback tokens, and active misuse protection featuring IP and referral blocking, ensuring the integrity of your content.
Easy API Integration: Seamlessly integrate with existing workflows using our user-friendly APIs, supported by extensive documentation for your convenience.
Tailored for Brazil:
Expanded CDN Coverage: Our commitment to the Brazilian market includes the addition of new servers in our CDN, ensuring optimized streaming experiences for users across the country.
Local Technical Support: To address the unique demands of the Brazilian audience, we have introduced native Portuguese-speaking technical support, providing localized assistance and further enhancing our 24/7 support services.