Delivering interactive content in real-time is a must, but new requirements have evolved
Remember the time prior to Google, PayPal and YouTube being omnipresent? nanocosmos started in the late 1990ies as a software engineering company in the video and broadcast industry when the internet was not widely used and connection speed was still dependent on Modem and ISDN at 64 kBits/s. The company was founded in 1998 to provide software solutions for video encoding and decoding. The research-based tools and technologies were soon entirely rewritten to become a Windows-based live video encoder and decoder for MPEG-1 and MPEG-2. Now, nanocosmos offers an integrated solution to provide interactive live streaming B2B and end-to-end.
With 25 years of experience in the audio/video industry, Oliver Lietz reflects in this interview on the transition of video technology and interactive live streaming throughout his career. What is prevalent today now that streaming has reached a more mature state? Driving innovation for more than two decades, Oliver points out critical requirements for the future to reach a large audience, anytime, everywhere with interactive content.
Oliver and Darren also touch base on the transition from traditional broadcasting to streaming (interactive content): The focus has shifted from efforts around the technology. To address today’s specific requirements to reach large audiences with interactive content, Oliver speaks out for a more comprehensive approach. It is no longer a question about making it happen, but more about how to achieve a great user experience.
For delivering interactive content real-time is a must have feature which seems to be commonly understood now. However, new requirements have evolved which need to be addressed with additional features like analytics and security.
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