Vertical Loto’s mission has always been clear: to transform the live gaming experience in Brazil by bringing more interactivity and engagement to players. In such a vast country, with unique connectivity challenges and a highly competitive market, the company knew it needed a streaming solution that was fast, reliable, and easy to use to create truly interactive experiences.
That’s where nanoStream came into play.
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Who is Vertical Loto
Vertical Loto is a game producer which is redefining the live gaming scene in Brazil. Initially focused on lotteries, the company is now expanding its portfolio to include live games such as game shows, immersive roulette, and bingo – the latter being especially popular in Brazil. Their goal is to create more dynamic and engaging experiences, standing out in a highly competitive market.
Challenges Faced by Vertical Loto
Vertical Loto faced significant challenges with the solutions they used for live streaming, such as YouTube. High latency, reaching several seconds in some broadcasts, compromised the interactivity essential for the success of their games. Additionally, the company sought a white-label solution to integrate into their operations and use as their own streaming platform.
Another major challenge was ensuring uninterrupted broadcasts in a country as large as Brazil, where internet connectivity varies significantly across regions. Delivering stable videos while maintaining interactivity was critical, regardless of network conditions.
Challenges and Benefits with nanoStream Cloud
| Challenges | Solutions and Benefits |
| High latency in broadcasts | Sub-second latency |
| Interrupted broadcasts | Adaptive bitrate and local data centers in Brazil |
| Simple integration into their own platform | Customizable white-label solution |
| Connectivity variations across Brazil | Stable and reliable delivery across the country |
| Difficulty understanding audience behavior | Detailed metrics with nanoStream Analytics |
Why They Chose nanoStream
At iGaming events, Vertical Loto’s team discovered nanoStream and realized it was the ideal solution for their needs. The platform offers sub-second latency streaming, essential for maintaining real-time interactivity. Additionally, the presence of data centers in Brazil ensured reliability in a country with internet connectivity challenges, while local support in Portuguese provided ease and agility for the team.
Intuitive and Efficient Implementation
Vertical Loto integrated nanoStream into their system using our API, combined with OBS (Open Broadcast Software) as the live encoder. The team quickly adapted to the platform, praised for its intuitive interface and ease of use. With features like adaptive bitrate and transcoding, the company now offers high-quality broadcasts, even for audiences in regions with slower internet connections.
Delay-Free Streaming: The Heart of Interactivity
Interactivity is one of the cornerstones of Vertical Loto’s live games. With nanoStream’s sub-second latency – less than 1 second – players can participate in real-time actions without frustrating delays. This responsiveness is crucial for games like bingo and game shows, where every second counts to maintain engagement and excitement.
Analytics as a Game-Changer
Beyond low latency, Vertical Loto found in nanoStream Analytics a powerful tool to better understand their audience and optimize operations. With detailed data such as viewer locations, devices, browsers, and engagement metrics, the team can drive not only better player experiences and fast support but also more effective and personalized marketing campaigns.
“The metrics we have access to with nanoStream Analytics are incredible. They help us understand audience behavior and improve the experience of our games,” says Júnior Moura.
Results That Make a Difference
“nanoStream has completely transformed how we approach live gaming. The ultra-low latency streaming allows us to create truly interactive experiences that were impossible with other platforms. This has been a key differentiator for us, especially in our lottery games, as we strive to make them more interactive and stand out from other products in the market. Coupled with reliable delivery across Brazil and the powerful analytics tools, nanoStream has become an integral part of our operations, enabling us to engage players like never before and elevate the quality of our live games.” – Júnior Moura, Head of Studios @ Vertical Loto
With nanoStream, Vertical Loto overcame its streaming challenges and elevated its live games to a new level. Today, they deliver dynamic, fast, and engaging experiences to their players, solidifying their position as a reference for interactivity in the Brazilian live gaming market.
Want to transform your live broadcasts like Vertical Loto? Contact us and discover how nanoStream Cloud can help you create truly interactive experiences!
